Why We Invested In Housecall Pro

At Delta-v, we’re drawn to software companies tackling the operational complexity of large, fragmented industries. Few sectors fit that description better than field service management and, specifically, home services. Despite its massive size and essential role in the U.S. economy, the industry still runs largely on pen and paper or generic horizontal solutions such as Quickbooks. Today, we’re proud to announce our investment in Housecall Pro, a leading field service management platform built specifically for small and mid-sized trades businesses. Our investment was part of a recent secondary transaction, primarily supporting an employee tender process.

From HVAC and plumbing to electrical and remodeling, the vast majority of home service professionals still rely on a patchwork of spreadsheets, paper invoices, and legacy tools to run their businesses. Housecall Pro replaces those workflows with a single, intuitive platform that helps Pros win jobs, schedule crews, communicate with customers, collect payments, and manage their finances—all from a smartphone or desktop.

Housecall Pro has become the system of record for tens of thousands of the small and mid-sized home service businesses that make up roughly 90% of the U.S. home services market. From quoting and scheduling to invoicing, payments, payroll, and customer messaging, it touches nearly every part of a Pro’s day-to-day operations. For many users, it’s not just software—it’s the foundation of how they run their company.

Users consistently described Housecall Pro as “a bedrock tool” and “a no-brainer” for running their business. Several told us they’d be “lost without it,” underscoring just how essential the platform has become to their workflow.

One reason we’re especially excited about this category is its resilience. Unlike discretionary spending that rises and falls with consumer sentiment, home services spend is often not optional—if your furnace breaks in February or your kitchen floods, you call a Pro. This foundational demand, combined with an aging U.S. housing stock and growing consumer expectations around responsiveness and professionalism, supports a resilient market that we believe offers growth opportunities for Housecall Pro and its customers.

Housecall Pro is led by Mike Beaudoin, a seasoned operator with deep roots in the space. Before joining as CEO, Mike founded and ran HomeAdvisor, where he helped scale the business into a category leader.

We’re also excited to join forces again with CFO Will Johnson. We got to know Will when he was the CFO of Iterable, another Delta-v portfolio company, and we are looking forward to working with him and the rest of the management team.

The home services industry is in the early innings of digital transformation. Most Pros are still adopting software for the first time, and those who have are increasingly looking for solutions that can manage more of their business in one place. Housecall Pro’s expanding suite of offerings—from core job management to payments, marketing, payroll, and accounting—positions it as a true operating system for the trades.

We believe the opportunity ahead is significant. As more service professionals move off of pen and paper, we believe Housecall Pro is well-positioned to be the default platform in the category.

Our investment in Housecall Pro reflects our belief in the power of vertical software to transform the way small businesses operate. We’re excited to support Mike, Will, and the entire team as they continue to serve the everyday heroes who keep our homes running.