Why We Invested In Pole Star

By Colin Barclay, Lindsay Pistor and Alex Stensland

Introduction

Here at Delta-v, we have long believed in the untapped opportunities that exist within vertical software markets – from retail to elite sports. The maritime industry is yet another example of a distinct category undergoing a wave of digital transformation, and we are excited to announce our investment in Pole Star Global as our latest embodiment of this strategy. 

The maritime industry, which facilitates the movement of 90% of global trade, is at a pivotal point of change. With increasing regulatory demands, the need for greater operational efficiency, and the growing pressure to meet sustainability goals, the maritime industry is seeking innovative solutions to navigate these challenges. Pole Star is a key player in this transformation, offering a comprehensive platform that empowers stakeholders—from ship operators to governments and financial markets—to ensure compliance, track assets, and optimize operations.

Pole Star's Value Proposition

Pole Star’s platform bridges the gap between ship operators, governments, and financial institutions and delivers real value to customers by solving several critical issues:

Regulatory Compliance

  • Pole Star enables its clients to meet sanctions requirements and international regulations. The company's long-range identification and tracking (LRIT) service is trusted by more than 100 countries, including most of the largest flag states in the world, reinforcing the company's leadership in compliance and safety. 

Operational Efficiency

  • Pole Star's real-time vessel tracking, route optimization, and emissions monitoring help clients reduce fuel costs, improve safety, and ensure compliance with sustainability goals.

Risk Mitigation

  • By providing tools that monitor vessel behavior and flag potential risks such as smuggling or piracy, Pole Star helps financial institutions and operators mitigate legal and financial risks.

Investment Thesis

Delta-v’s decision to invest in Pole Star reflects our confidence in the company’s ability to lead the digital transformation of maritime operations – an estimated $5B opportunity that we believe could double by 2030. With impressive market share and brand reputation, the company is already recognized by flag states and vessel operators as the established market leader. In addition, last year Pole Star completed the acquisition of Stratum5 and is now in the process of rolling out its Podium platform to the companies’ joint customer base. We, along with the management team and existing investors Wavecrest and Abry, are excited by the opportunity to pursue further M&A and consolidate this historically fragmented market. Finally, and most importantly, we are excited to partner with Bob Skea and the Pole Star management team. Bob previously led North America for Dun and Bradstreet and was the CEO of Discovery Data, and he brings a wealth of experience that will enable Pole Star to build out even more proprietary data offerings, thereby further strengthening the company’s market position.

Pole Star and Delta-v Partnership

As the maritime industry embraces digitization and faces growing regulatory demands, Pole Star is well-positioned to lead the charge. Its robust platform not only meets current needs but also anticipates future challenges, offering comprehensive solutions that are indispensable to its global client base. Pole Star drives intelligent decisions with real-time data and insights across the entire maritime ecosystem.

Delta-v’s investment marks the beginning of an exciting partnership. With strong execution and a clear growth strategy, we believe Pole Star has the potential to significantly expand its market share, driving value for both the company and its stakeholders. We are excited to support the company’s ongoing success as it navigates the future of maritime intelligence.